We respect your privacy and are determined to protect your personal data. The purpose of this privacy notice is to inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from). We’ll also tell you about your privacy rights and how the data protection law protects you.
This privacy notice is provided in a layered format so you can click through to the specific areas set out below.
This privacy notice aims to give you information on how we collect and process your data through your use of this website, including any data you may provide when you visit or fill out a form on our website.
This website is not intended for children, and we do not knowingly collect data relating to children.
You’ll need to read this and any other privacy notice we may provide when we collect or process personal data about you to know how and why we’re using your data entirely. This privacy notice supplements the other notices and is not intended to override them.
Affordable Stairlifts is the controller and responsible for your data (collectively referred to as Affordable Stairlifts, “we”, “us”, or “our” in this privacy notice). Our contact details are Affordable Stairlifts Euroway House, Roydsdale Way, Bradford, West Yorkshire, BD4 6SE. Telephone: 08000 996 994. Email Address: firstname.lastname@example.org For all data matters, contact email@example.com
Third-party links are outside of our control.
This website may include links to third-party websites, plug-ins and applications. Clicking or enabling those links may allow third parties to collect or share your data. We do not control these third-party websites and are not responsible for their privacy statements.
When you leave our website, we encourage you to read the privacy notice of every website you visit.
Personal data, or personal information, means any information about an individual from which that person can be identified. You can find out more about personal data from the Information Commissioners Office.
We may collect, use, store and transfer different kinds of personal data about you, which we have grouped as follows:
Identity Data includes first name and last name.
Contact Data includes telephone number, address and email address.
We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data to directly or indirectly identify you, we treat the combined data as personal data used by this privacy notice.
We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, genetic, and biometric data). Nor do we collect any information about criminal convictions and offences.
If you fail to provide personal data
Where we need to collect your personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us, but we will notify you if this is the case at the time.
We use different methods to collect data from and about you including through: FOR EXAMPLE, Directly. You may give us your name, address, telephone number and email address by filling in forms or corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
Filling out a web form.
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
Performance of Contract this means processing your data where it is necessary to perform a contract to which you are a party or to take steps at your request before entering into such a contract.
Legitimate Interest this means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before processing your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you regarding specific activities by emailing firstname.lastname@example.org.
Comply with a legal or regulatory obligation; this means processing your personal data necessary for compliance with a legal or regulatory obligation that we are subject to.
Generally, we do not rely on consent as a legal basis for processing your personal data other than sending third-party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us via email here email@example.com.
PURPOSES FOR WHICH WE WILL USE YOUR PERSONAL DATA
We have set out below, in a table format, a description of all the ways we plan to use your personal data, with the legal bases we rely on to do so.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose of using your data. Please contact us at firstname.lastname@example.org if you need details about the specific legal ground we rely on to process your personal data where more than one ground has been set out in the table below.
Type of data
Lawful basis for processing including basis of legitimate interest
To register you as a new customer
Performance of a contract with you
We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.
We have established the following personal data control mechanisms:
Promotional offers from us
We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you.
You will receive marketing communications from us if you have requested information from us or purchased goods or services from us or if you provided us with your details when you entered a competition or registered for a promotion. In each case, you have not opted out of receiving that marketing.
We will get your express opt-in consent before we share your personal data with any company outside the Affordable Stairlifts group of companies for marketing purposes.
You can ask third parties or us to stop sending you marketing messages at any time by logging into the website and checking or unchecking relevant boxes to adjust your marketing preferences or by following the opt-out links on any marketing message sent to you or by emailing us on email@example.com at any time.
Where you opt-out of receiving these marketing messages, this will not apply to personal data provided to us due to [a product/service purchase, warranty registration, product OR service experience or other transactions.
Change of purpose
We will only use your data for the purposes we collected it unless we reasonably consider that we need to use it for another reason, and that reason is compatible with the original purpose. If you wish to explain how the processing for the new purpose is consistent with the original purpose, please email us at firstname.lastname@example.org.
If we need to use your personal data for an unrelated purpose, we will let you know and explain the legal basis that we can do so.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
We may have to share your personal data with the parties set out below for the purposes set out in the table in paragraph 4 above.
Internal Third Parties Affordable Stairlifts
External Third Parties Service STAIRLIFTS: Google Analytics
Providers are acting as processors based on EEA who provide STAIRLIFTS.
Such as Acorn stairlifts, Bespoke stairlifts, TK Stairlifts, Brooks Stairlifts, etc.
Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other companies or merge with them. If a change happens to our business, the new owners may use your data the same way as set out in this privacy notice.
We require all third parties to respect your data’s security and treat it by the law. We do not allow our third-party service providers to use your data for their purposes and only allow them to process it for specified purposes and by our instructions.
We do not transfer your personal data outside the European Economic Area (EEA).
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and notify you and any applicable regulator of a breach where we are legally required to do so.
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including to satisfy any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
[Details of retention periods for different aspects of your personal data are available in our retention policy which you can request from us by emailing us on email@example.com OR set out in the table in paragraph 4 above.
By law, we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.
You can ask us to delete your data in some circumstances: see Your legal rights below for further information.
In some circumstances, we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
Unless subject to an exemption under the data protection laws, you have the following rights concerning your personal data:
The right to request a copy of the personal data which we hold about you;
The right to request that we correct any personal data if it is found to be inaccurate or out of date;
The right to request your personal data is erased where it is no longer necessary to retain such data;
The right to withdraw your consent to the processing at any time, where consent was the lawful basis for processing your data;
The right to request that we provide you with your personal data and, where possible, to transmit that data directly to another data controller (known as the right to data portability), where applicable, 9i.e. where our processing is based on consent or is necessary for the performance of our contract with you or where we process your data by automated means);
The right, where there is a dispute concerning the accuracy or processing of your personal data, to request a restriction is placed on further processing;
The right to object to our processing of personal data, where applicable, i.e., the processing is based on our legitimate interests (or in performance of a task in the public interest/exercise of official authority); direct marketing or processing for scientific/historical research and statistics).
If you wish to exercise any of the rights set out above, don’t hesitate to contact EMAIL US ON firstname.lastname@example.org.
No fee required – with some exceptions.
You will not have to pay a fee to access your personal data (or exercise any other rights). However, we may charge a reasonable admin fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
What we may need from you
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to anyone who has no right to receive it. We may also contact you to further information concerning your request to speed up our response.
Time limit to respond.
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made several requests. In this case, we will notify you and keep you updated.
This version was last updated on 17/03/2023.
Please keep us informed if your personal data changes during your relationship with us. It is essential that the personal data we hold about you is accurate and current.
If you have any rights, queries or complaints about this policy or any other data protection matter between you and us, please, in the first instance, contact our team at email@example.com.
Suppose you need more time to resolve your complaint to your satisfaction. In that case, you can complain to the Information Commissioners’ Office at 03031231113 or via email https://ico.org.uk/global/contact-us/email/ or at the Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, England, UK.